Decisions in the modern marketing world must be made quickly, accurately, and with key results in mind. Retrospective data and reactive tactics are the root of wasted opportunities, decreased ROI, and unsuccessful campaigns. Marketers competitively position business Process Management software with real-time analytics because it helps them make clear decisions right from the beginning of a project or campaign.
On the Aproove blog, we share more about how marketers can use real-time data within business process management tools to drive decision-making and improve their plans.
Current marketing decision-making is based on historical data and post-campaign research. This strategy teaches us a lot about past campaigns for our next ones, but invariably, it opens marketers up and leaves them falling behind due to rapid shifts in consumer habits and market dynamics.
The Challenge: Delayed Data
Delayed insights into campaign and marketing data means that time is wasted and opportunities lost. Suppose you do a campaign around a seasonal product, only to discover weeks later that it was not working with the right demographic. The window of opportunity might have closed by the time alterations can be made.
Marketing needs real-time data to be ahead of the game, especially in such times when a trend can become viral within an hour and customer preferences change all the time. Quick, informed decisions using BPM software could be the difference between a campaign that is ahead of the market and one that is not.
Real-time analytics within business process management software change marketing campaigns for the better by:
BPM Software is used to automate, simplify and optimize business operations. It’s an efficient tool that organizes messy workflows so teams can focus on the strategic stuff and avoid mundane admin hoops that take up employees time when they could be focused on other, more important aspects of a marketing campaign.
Real-Time Reporting: Instant access to campaign results, audience conversion, and team productivity.
Automation of Workflows: Saves time on manual processes, so campaigns run efficiently.
Integration Features: Integrates with marketing apps and other tools for a single view of campaign performance.
Real-time analytics within BPM software provide insights into key marketing activity and highlight results so that you can make data-based decisions. Marketers can:
There are many benefits to marketers that real-time analytics in business process management tools offer:
Real-time data allows marketers to:
For instance, if an ad isn’t getting results after the first 24 hours, advertisers can replace ads or tweak targeting settings to get better results.
With real-time insights, marketers can:
When brands understand their customers’ needs and requirements ‘in the moment’, campaigns can be tailored and more relevant as a result.
When analytics are in real-time, they can help teams detect problems immediately, such as a campaign that isn’t working or a technical issue with the digital experiences. This keeps expenses to a minimum and campaigns end up delivering better results.
Marketers can track team activity, spending, and campaign results in real-time within BPM software so resources are channelled to more valuable tasks.
Marketers can use live analytics with business process management tools to:
This live data allows marketers to tailor audience targeting in light of:
Analytics can show which content is converting the most in terms of audience engagement so marketers can:
Before you use BPM software, decide what you want to do. Are you interested in a better campaign ROI, customer segmentation or automated workflows?
Evaluate Business Process Management software based on:
Ensure your team knows how to:
4. Establish KPIs
Determine KPIs that work for your marketing purposes. Examples include:
Look at statistics regularly and make changes based on best practice. Apply learnings to workflows, campaign strategies, and team workflows.
Key Metrics to Track
BPM Software’s real-time analytics are changing marketing decision-making. It offers fast access to actionable insights so that marketers can be responsive, data-driven, and produce higher-performing campaigns. For businesses who want to remain as fast and as accurate as possible, real-time analytics within business process management tools will also become a must-have in order to compete.
Marketers who implement Business Process Management software today, will be on top of the competition tomorrow. Get started on the path to making better marketing decisions with BPM software and make the most of real-time analytics!