Solving Common Marketing Challenges with Online Proofing and Workflow Management Software

From managing a team and delivering on time, to preserving brand consistency and staying ahead of the curve in a fast-paced digital environment, marketers have plenty of responsibilities to address these days. Trying to keep up with all of these demands can result in worklog jams, missed opportunities and unnecessary friction. Fortunately, online proofing tools and workflow management software can give marketers the information they require to automate workflows and generate high-quality content.  

On the Aproove blog today we take a deeper look into how these solutions solve the most prevalent marketing problems. 

Improving Team Collaboration and Communication 

Clear, consistent communication is one of the greatest issues for marketing teams. With team members and stakeholders scattered around the globe, the likelihood of miscommunication and context confusion rises. The wrong messaging or undefined tasks will slow down projects and cause frustration. 

Solution with Workflow Management Software 

Workflow management software may automate communications and project status updates, making it easier to collaborate. Team-task, deadline management, and project status tracking tools such as Aproove, enable teams to define projects and manage work items within real-time. As opposed to endless email conversations or weekly meetings, employees can trust only one person. This openness keeps everyone in sync, increases accountability and makes it easy to see where you’re going with a project. 

Solution with Online Proofing 

Online proofing tools facilitate content-based collaboration, like reviewing concepts, artwork, or ads. The teams can comment, suggest edits, and give approvals within the article itself. Live feedback and version control simplify approvals, eliminating the back-and-forth involved in email approvals. Marketing management software with online proofing makes it possible for marketing teams to collaborate even if they are physically separated. 

Accelerating the Content Review and Approval Cycle 

The approval and review process can slow down marketing departments. If content has to be approved by multiple parties, it tends to slow down due to poor feedback, unclear answers, or version mismatches. This is especially relevant for marketing campaigns that require immediate reaction. 

Solution with Online Proofing 

Using online proofing software streamlines the reviewing and approval process because it makes content accessible from one place. As opposed to chasing feedback via emails or chat services, all comments, suggestions, and approvals are made on the platform itself. Automatic reminders and approval deadlines, for example, can facilitate timely feedback and ensure the project moves forward. 

Solution with Workflow Management Software 

Workflow management software adds value to online proofing, giving teams control over the approval processes. They can spell out who to review, what should come first, and what deadlines for each step. There’s no fudge in this framework and content flows easily. Additionally, the marketing management software has automation capabilities that enable marketing teams to trigger specific actions when content is approved, saving time and eliminating chances of duplication.  

Enhancing Brand Consistency Across Channels 

For brand marketers, it’s essential to keep a consistent brand voice and identity. When your content goes live across all channels — from social media to print ads — even the slightest confusion creates a disconnected brand identity and confuses consumers. 

Solution with Online Proofing 

Online proofing tools help ensure brand integrity by giving visibility into all aspects of content. Brand managers can review creatives against brand guidelines to ensure everything fits the brand’s tone, color palette and messaging. As comments appear in real-time, you can also quickly address ambiguities and make sure only authorized material goes on the page. 

Solution with Workflow Management Software 

Using marketing management software, employees can automate templates and checklists per content type to ensure all content is quality-checked for brand consistency. This not only eliminates mistakes but also ensures no off-brand content will slip through the cracks. By standardizing workflows and automating certain tasks, workflow management software can ensure all marketing assets stay in line with the brand values and brand personality.  

Avoiding Costly Time Consumed On Manual Workflows 

Marketers waste hours manually updating approvals, sharing status updates, and consolidating feedback. They consume time and energy that might otherwise be spent in strategy and innovation.  

Solution with Workflow Management Software 

Workflow management software automates a lot of these time-intensive processes. Marketers can create automated reminders for pending actions, status updates, and task requests. Once everyone is automatically alerted, teams can work without micromanaging every step of the project.  

Solution with Online Proofing 

Online proofing tools reduce manual labor by centralizing feedback and eliminating long email chains. Feedback is sent instantaneously, right within the article or proof, so reviewers don’t have to bounce back and forth in email, or even try to remember what file version they’re working on. This ease of use saves time, minimizes the chance of making a mistake, and allows the team to devote its energy to higher-impact tasks. 

Meeting Stringent Delivery Dates and Flexible Project Timelines 

Every marketing campaign has a lot of moving parts and last-minute adjustments. Timelines in this dynamic environment can be difficult to adhere to, particularly when life throws up unexpected challenges.  

Solution with Workflow Management Software 

Workflow management software enables marketers to visualize the timelines for each campaign step, from ideation to delivery. The project manager can create changeable workflows, move work around, or update dates as priorities evolve. Having a clear hierarchy makes employees aware of how their contributions resonate in the larger picture, thus allowing for greater accountability and less opportunity for missed deadlines.  

Solution with Online Proofing 

Online proofing tools also accelerate the content development process, reducing the time required for review and eliminating unnecessary delay. With all the feedback stored centrally and immediately available, teams can react quickly to changes and stay on track. Automated notifications alert stakeholders to deadlines, eliminating a bottleneck that would be stymied by late feedback. 

For today’s marketing agencies, the use of online proofing tools and workflow management software can be game-changing. These tools not only solve common marketing problems but also allow teams to work more effectively and creatively. By enhancing collaboration, speeding up approval processes and ensuring brand consistency, marketing management software helps marketers respond to the modern day’s challenges with ease and confidence. 

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